One of the nation’s largest penny auction sites, Swipe Auctions has announced a long-term partnership with the charitable organization World Vision in order to help lift third-world children out of poverty.

The announcement comes as Swipe Auctions is gaining in popularity. Company management has said that because their site has achieved a great deal of forward business momentum, they wanted to start focusing less on growing profits and more on finding ways to give back to the community.

Swipe Auctions said that the World Vision partnership would be one of many charitable initiatives that they intend to announce in the near future.

World Vision is a faith-based charity that provides food, medicine and shelter to children around the world who face the prospect of growing up in poverty. It has a solid record as one of the most respected charities in the world.

When people or companies donate to World Vision, they have the option of sponsoring individual children so they can see first-hand the positive effects of their generosity.

Swipe Auctions began their World Vision partnership by sponsoring 100 children from developing nations. Since then they have sponsored an additional child every single day. They plan to do so indefinitely, and by the end of the year they hope to have helped change the lives of over 200 children.

Swipe Auctions is a modern day success story. Launched in November 2009, it recently signed its one-millionth customer. This places it as a solid leader in their increasingly crowded industry.

It is a penny auction site; once they become members, people purchase bids they can “spend” on auctions for popular consumer products. When they use a bid for a given auction, the price goes up by a penny and time is added to the clock. The last person to place a bid gets to buy the product at the final price. In general, this tends to be 60 to 80 percent below standard retail prices.

Swipe Auctions has positioned itself as a community-based site, and for that reason said it made sense for them to use some of their profits to help make the global community a better place.

They decided to start their efforts with World Vision because they believe that helping children is the best way to ensure a better future. Company management was also impressed by the rock-solid reputation of the organization and the way it documents its results in the real world.

Future charitable efforts will target other international anti-poverty organizations as well as disaster relief efforts, the company said. In addition to sponsoring children on its own through World Vision, the company is asking other Internet marketing companies and its own membership to support the organization as well, Swipe Auctions representatives said.